Advertising Disclosure
At KL Real Estate UK Limited, transparency is fundamental to our executive client relationships. This Advertising Disclosure provides comprehensive information about our marketing practices, partnership arrangements, and financial relationships that may influence the content and recommendations we provide to our valued clients.
Disclosure Date: July 14, 2025 | Last Updated: July 22, 2025 | Compliance Framework: UK Advertising Standards Authority (ASA) Guidelines
Our Transparency Commitment
We believe our executive clients deserve complete transparency about any financial relationships that could influence our property recommendations or market analysis. This disclosure ensures you can make informed decisions about our advisory services.
Affiliate Relationships and Compensation
Affiliate Program Participation
KL Real Estate UK Limited participates in carefully selected affiliate programs with premium service providers that align with our executive service standards. These partnerships enable us to recommend trusted professionals while maintaining service quality for our clients.
Property Services Affiliates
- Premium Mortgage Brokers: We receive referral fees (typically 0.25-0.5% of loan value) when clients engage recommended mortgage advisors for executive property purchases
- Legal Services Partnerships: Participating solicitors provide referral compensation (£500-£2,000 per transaction) for executive property legal work
- Property Management Affiliates: Management companies pay introduction fees (first month's management fee) for new executive property portfolios
- Insurance Providers: Executive property insurance partners provide commission (10-15% of annual premium) for policies arranged
Commission-Based Link Explanations
When we recommend external services through our affiliate partnerships, you should be aware of the following compensation arrangements:
- • All affiliate compensation is disclosed at the time of recommendation
- • Commission rates are standard market rates and do not increase service costs to clients
- • Alternative non-affiliate providers are always available upon request
- • Our executive service quality standards apply regardless of affiliate status
- • Affiliate compensation never influences property valuation or market analysis
Product Recommendation Policies
Our affiliate partnerships are governed by strict policies ensuring that all recommendations prioritise client interests above financial considerations:
Quality Standards
- • Minimum 5-year track record with executive clients
- • Professional indemnity insurance of £5M minimum
- • Regulatory authorisation where applicable
- • Consistent service quality monitoring
Financial Relationship Transparency
- • All compensation arrangements disclosed upfront
- • No hidden fees or undisclosed benefits
- • Regular review of partnership terms
- • Client feedback integrated into partner evaluation
Sponsored Content and Paid Promotions
Identification of Paid Content
We occasionally feature sponsored content that provides value to our executive clients while maintaining clear distinction from our independent editorial content:
Sponsored Content Types
- 1 Market Analysis Sponsorships: Financial institutions may sponsor market reports while we maintain editorial independence over analysis and conclusions
- 2 Executive Education Content: Service providers may sponsor educational materials about property investment strategies or market trends
- 3 Technology Platform Features: PropTech companies may sponsor content about innovative property technologies and digital solutions
- 4 Regional Market Spotlights: Property developers may sponsor content highlighting specific geographic markets or development projects
Sponsored Post Labeling Policies
All sponsored content is clearly identified through multiple disclosure methods:
- • "Sponsored by [Partner Name]" prominently displayed at the beginning of content
- • Visual identification through distinct formatting and colour schemes
- • Separate section designation on website navigation
- • Clear distinction from independent editorial content
- • Sponsor disclaimers included in all relevant communications
Brand Partnership Disclosures
Our brand partnerships are designed to enhance executive client value while maintaining transparency about commercial relationships:
Strategic Partnerships
Long-term relationships with luxury service providers, exclusive property developers, and financial institutions serving executive markets.
Event Sponsorships
Corporate sponsors for executive property events, networking functions, and educational seminars we organise or participate in.
Content Collaborations
Joint content creation with industry experts, financial advisors, and property specialists serving executive clients.
Content Authenticity Guarantees
We maintain strict editorial standards ensuring that commercial relationships never compromise the integrity of our executive property guidance:
Editorial Independence Commitments
- All market analysis and property valuations remain independent of sponsor influence
- Client recommendations prioritise suitability over commercial considerations
- Negative opinions about partner services are published when warranted
- Alternative non-partner options are always discussed when relevant
Third-Party Advertising Networks and Policies
Display Advertising Networks Used
We utilise premium advertising networks that serve relevant, high-quality advertisements to our executive audience while maintaining strict content standards:
Approved Advertising Partners
- Google Ads Premium: Targeted advertising for luxury property, financial services, and executive lifestyle brands relevant to our clientele
- Professional Network Advertising: LinkedIn and executive-focused platforms serving business-relevant property and financial content
- Premium Content Networks: Selective advertising through high-quality financial and property-focused publications and platforms
Behavioral Targeting Disclosure
Third-party advertising networks may use behavioral targeting based on your browsing patterns and interests:
- • Anonymous tracking of property-related content consumption
- • Geographic targeting based on IP location for relevant local services
- • Interest-based advertising for luxury goods, financial services, and property investments
- • Retargeting for services you've previously researched or engaged with
- • Cross-device advertising synchronisation for consistent executive experience
Cookie Usage for Advertising
Our advertising partners use cookies and similar technologies to deliver relevant advertisements and measure campaign effectiveness:
Advertising Cookies
- • Campaign performance measurement
- • Frequency capping to prevent ad overexposure
- • Conversion tracking for lead generation
- • Audience segmentation for relevant targeting
Analytics Cookies
- • Website usage patterns and preferences
- • Content engagement measurement
- • User journey analysis and optimisation
- • Device and browser information collection
Cookie Control: You can manage advertising cookies through our Cookie Preferences Centre or your browser settings. Note that disabling advertising cookies may result in less relevant advertisements but will not affect our core executive property services.
Ad Personalisation Practices
We work with advertising partners to ensure that promotional content remains relevant and valuable to our executive audience:
Personalisation Factors
- • Property interest categories (commercial, residential, investment)
- • Geographic preferences and target markets
- • Executive service engagement history
- • Professional industry and business sector
- • Investment capacity and portfolio preferences
Quality Standards for Ads
- • Professional presentation appropriate for executive audience
- • Relevant content related to property, finance, or business services
- • Reputable brands with established market presence
- • Clear value proposition and transparent pricing information
- • Compliance with UK advertising standards and regulations
User Rights and Controls for Advertisements
Ad Preference Management Options
As an executive client, you have comprehensive control over advertising preferences and data usage for marketing purposes:
Direct Control Options
- Cookie Preferences Centre: Comprehensive control over advertising and analytics cookies with granular options for each category
- Marketing Communication Preferences: Opt-in/opt-out controls for executive newsletters, market updates, and promotional communications
- Third-Party Ad Blocking: Options to disable third-party advertising networks while maintaining access to our executive services
- Data Portability Requests: Export your advertising preference data for transfer to other service providers
Opt-Out Procedures
Multiple methods are available for opting out of various advertising activities:
- • One-click unsubscribe in all marketing emails
- • Preference centre accessible through account settings
- • Direct contact with client services team
- • Browser-based cookie management tools
- • Industry opt-out services (e.g., Your Ad Choices)
- • Google Ads personalisation controls
- • Social media advertising preference settings
- • Device-level advertising identifier reset
Data Collection for Advertising Purposes
We collect and use data for advertising purposes only with appropriate consent and in compliance with UK data protection regulations:
Collected Data Types
- • Website browsing behaviour
- • Content engagement metrics
- • Property interest categories
- • Geographic and demographic data
Usage Purposes
- • Relevant advertisement delivery
- • Campaign performance measurement
- • Audience insight development
- • Service improvement analytics
Data Protection
- • Anonymisation where possible
- • Secure data transmission and storage
- • Limited retention periods
- • Third-party access controls
Rights Under Privacy Regulations
Under UK GDPR and Data Protection Act 2018, you have specific rights regarding data used for advertising purposes:
Your Privacy Rights
- Right to access advertising data held about you
- Right to rectify incorrect or incomplete data
- Right to erasure of advertising-related data
- Right to restrict processing for marketing purposes
- Right to object to direct marketing activities
- Right to data portability for advertising preferences
- Right to lodge complaints with the ICO
- Right to withdraw consent at any time
Advertising Disclosure Questions
Our marketing team and data protection officer are available to answer questions about our advertising practices, partnership arrangements, or your rights regarding marketing communications. We are committed to maintaining transparency in all commercial relationships.
Contact Marketing Team